Smell the Endorsement, February 2010
No self-respecting mogulette has made her mark without a fragrance line, and Kim Kardashian is no exception. She took her personal brand to the perfume aisle, launching her own line of scents, KK Fragrance. Even more brilliant may be her subsequent smelly product launches, including the ever-luxurious Gold, her wedding-inspired scent, Love, and a fragrance pegged to her sister’s relationship, Unbreakable by Khloé & Lamar.