Bruce Willis in Cannes, May 2012

Bruce Willis has a unique ability about him, and we would argue that a great part of it stems from his everyman looks. Because the thing of it is, he has made a fantastic career of playing everymen… who just happen to fall into heroic situations and end up saving the day (and usually New York City or Washington, D.C., or the world) time and again. Men and women alike want to hang out with him—they want to buy this guy a beer and maybe get so drunk they rub his head so some of his great luck will rub off on them!