Looking Back
HOT GALLERY: Watch How Kim Kardashian Went from Running Around 90210 to Running the World
Kim Kardashian has never met an endorsement she didn’t like. From fashion to fitness and swimwear to spirits, there's no product left behind for this Beverly Hills businesswoman. As the ambitious beauty turns 34, Snakkle tracks her rise from conventional celebutante to mega-mogul, as she brings her signature set of assets to every deal she signs. By Anna Dimond
Shaping Up with the Kardashians, November 2010
Family matriarch Kris Jenner is no wallflower, and with her Skechers endorsement, she stepped into the product-hawking spotlight. Before 2010 was over, Kris and Kim teamed up to endorse the sneaker brand and its special line of butt-toning kicks, Shape-ups. The mother-daughter team reportedly jogged away with seven figures worth of compensation for the deal.
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